Coca-Cola Joins Anti-Obesity Discussion

Published on Jan. 23, 2013 – Schooled in Sports/Education Week

online

The Coca-Cola Company announced their intent to join the anti-obesity discussion with two spot ads. The first, which aired Jan. 14 highlights what the company has done over the last 15 years to help consumers make better choices through nutrition labeling, and offering smaller portion sizes. The second, which aired Jan. 16, is more of a montage of activities you can participate in to help burn those calories you just drank.

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